The Playbook That Built A 7-Figure Turf Company. Now Yours.
Brandon Bess built Beacon Turf from the ground up into one of the most profitable installation companies in the country. Project Robin Hood is how he gives that knowledge back to turf businesses across the United States ready to do the same.
Revenue Milestone
Full Business System
Markets Available
Most Turf Companies Are Leaving Money on the Table
You’ve got the skills to install turf. What you’re missing is the business system. The marketing, the sales process, the operations, the vendor relationships, and the growth strategy that turns a good installation crew into a profitable company.
Brandon spent years figuring this out the hard way. Project Robin Hood exists so you don’t have to.
No Clear Sales System
Chasing bids and hoping for the best instead of running a repeatable close process.
No Team & Ops Playbook
Wearing every hat, bottlenecking growth, and unable to scale beyond yourself.
Unpredictable Lead Flow
Feast or famine cycles with no marketing engine generating consistent inbound leads.
Thin Margins
Not knowing which jobs to take, which to price higher, and where to cut costs without cutting corners.
"I didn't just build a turf company. I built a system. And now I'm handing it to you."
Everything You Need to Build and Scale a Profitable Turf Company
Project Robin Hood isn’t a course. It’s a complete operating system built from Brandon’s real experience running a 7-figure Turf company.
Sales System & Closing Process
The exact scripts, follow-up sequences, and pricing strategy Brandon uses to close high-ticket residential and commercial projects.
Marketing & Lead Generation
Google Ads, local SEO, and referral funnels. The full stack that generates a predictable flow of qualified leads month over month.
Operations & Team Building
How to hire, train, and manage crews, set up your project management workflow, and stop being the bottleneck in your own company.
Vendor & Supply Chain Access
Direct access to the supplier relationships and pricing Brandon has built so you can protect your margins from day one.
Financial Systems & Pricing
Job costing, profitable pricing models, cash flow management, and the metrics you should actually be tracking.
1-on-1 Strategy with Brandon
Direct access to Brandon himself. Not a coach, not a course. Real advice, tailored to your market, your company, and your goals.
Built for Turf Companies
Ready to Grow
This isn’t for everyone. Project Robin Hood is a
focused, hands-on consulting engagement for turf
installation owners who are serious about building
something real.
- You’re already installing turf but feel stuck at a revenue ceiling
- You want a repeatable, scalable business — not just a job you own
- You’re in a market with real demand and you want to own it
- You’re willing to implement, not just learn
Ready to Talk?
The discovery call is free. 30 minutes with Brandon to understand where you are, where you want to go, and whether Project Robin Hood is the right fit.
No sales pressure. No pitch deck. Just a real conversation.
He Built It. Now He's Teaching It.
Brandon Bess didn’t come from money or connections in the industry. He built Beacon Turf from the ground up, learning what works, what doesn’t, and what actually moves the needle in the turf installation business.
After scaling Beacon Turf to a 7-figure operation, Brandon realized the playbook he’d built was something other turf companies desperately needed. Not theory. Not a course. The actual system: the marketing engine, the sales process, the vendor relationships, the operations framework that he runs his company with every day.
Project Robin Hood is his way of giving that back. The name says it all: take what works at the top of the industry and put it in the hands of the companies who are ready to grow.
Company Built
Operational Playbook
Markets Served
Take the First Step Toward Building a Real Turf Business
A 30-minute discovery call with Brandon. Free. No commitment. Just an honest conversation
about what’s possible for your company.
Limited spots available each month — Brandon works with a small number of companies at a time.